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SWIMS INTRODUCES ITS NEW FALL 2012 COLLECTION

Norwegian lifestyle brand SWIMS is delighted to introduce their Fall 2012 collection.  Renowned for reinventing the galosh, SWIMS offers a complete collection of versatile and water-resistant footwear – perfect for the globe-trotter looking for light and versatile footwear! Taking the harsh Norwegian weather as inspiration for the designs, the SWIMS footwear collection is ideal for all weather conditions. Furthermore, they will always keep you dry!

 
The entire footwear collection is constructed with innovative and high-tech materials – extremely light Japanese nylon and treated with Scotchgard™. As well, they offer breathability; with the help of a transparent technology which allows the moisture to exit from the footbed.
 
For Fall 2012, designer Johan Ringdal has created new lines and refined classics.  The Armani by SWIMS overshoe, camo-green Classic and Charles High Top Brogue for men all debut this fall season, as well as a new line for women including the Ingrid Chelsea boot, Olga Siberia boot and Olivia rain boot.
 
Armani by SWIMS overshoe
 
Some of the world’s greatest designers have looked to SWIMS this season for inspiration!
 
2012 is the year of the galosh! SWIMS partnered with Armani for a special collaboration, “Armani by SWIMS overshoe,” which made a striking appearance on their fall runway.
 
SWIMS is taking the overshoe style one step further by introducing both new colors and styles, such as the camo-green Classic.

 
 
 
The Classic Royal – an overshoe with a twist
 
Based on the same foundation as the original SWIMS Classic, the Classic Royal comes with a velvet finish – the perfect complement to your dress shoes and tuxedo! 
Urban footwear for rainy days 

SWIMS’ designer and founder Johan Ringdal’s fascination with re-inventing classics has resulted in a definitive collection of timeless yet modern shoes. For Fall 2012, SWIMS is continuing the line of urban, water resistant footwear made of high-density nylon and rubber. These nylon and rubber shoes are treated with 3M Scotchgard and are water repellent, and in some cases waterproof.  
There are three models in the women’s collection including the following:
 
Olivia Rubber Boot: A waterproof short rain boot available in yellow, red, hunter green, navy and black.
 
Ingrid Chelsea Boot: A water resistant full brogue slip-on boot inspired by the evergreen Chelsea boot. Available in brown, gunsmoke gray and black.
 
About SWIMS:
Renowned for reinventing the classic galosh, Norwegian lifestyle brand SWIMS was founded by Johan Ringdal in 2005. Today, SWIMS offers a wide range of products for men and women that include galoshes, lightweight footwear, raincoats, umbrellas and duffle bags available in over 20 countries and more than 600 high end stores such as Neiman Marcus, Scoop and Brooks Brothers in the US, Isetan in Japan and Merci, L’Eclaireur and Le Bon Marché in France. For more information, please visit www.swims.com
 

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