Paula Deen, The Queen of Southern Cuisine News. EVINE Live (NASDAQ:EVLV), a digital commerce company (evine.com), today announced that it will expand its partnership with Paula Deen – celebrity chef, restaurateur, author and two-time Emmy Award Winner – by premiering Paula Deen’s Home on March 13 and 14.
First joining the digital retailer in 2015 with a line of kitchen and pantry products, Paula Deen has quickly become an EVINE Live fan-favorite. Paula Deen’s Home builds on the success of her kitchen and pantry line with a sophisticated offering of home décor.
Paula Deen is known best as the ‘Queen of Southern Cuisine,’ but few know that she’s also an accomplished painter, fashionista and a connoisseur of home décor,” said Penny Burnett, Chief Merchandising Officer of EVINE Live. “Our product development team partnered closely with Paula when designing this collection, taking inspirations from her art, style and Savannah, Georgia home. Paula Deen’s Home truly embodies Paula’s personal approach to design and we’re excited to introduce her millions of fans to this new line.”
“Working with EVINE Live and connecting directly with my fans has been a wonderful experience,” said Paula Deen. “I approach style the same way I approach cooking. You need the right ingredients to make it all work. A pinch of color, a dash of texture and the perfect mix of comfort and sophistication. I’m looking forward to sharing all of my passions with EVINE Live’s customers – my love of art, style and design.”
Paula Deen’s Home will launch on March 13 and 14 with an assortment of sophisticated bedding. During the premiere, Paula will present a number of colorful designs inspired by her art and her home, including patterned and embroidered coverlet sets, comforter sets, embroidered bed sheets and cotton blankets. The chic, comfortable style of Paula Deen’s Home is designed to add an element of charm and comfort to any bedroom.
Viewers are invited to shop, share and smile and tune in to EVINE Live via cable and satellite, mobile apps and live streaming online at www.evine.com. EVINE Live airs on DIRECTV Channels 73 and 316, DISH Network channels 134 and 228 and the nation’s top cable providers. Find EVINE Live in your area: bit.ly/1CNa450.
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