This coming June, Japan will be everywhere at the Porte de Versailles trade show. With the support of JETRO, the Japanese organization promoting foreign trade, 21 menswear, womenswear, urbanwear and accessory designers and fashion brands will present their collections at WHO’S NEXT Pret-A-Porter Paris. For the organization in charge of promoting foreign exchanges and investments, this is an unprecedented event.
Altogether, no less than 28 exhibitors from the Land of The Rising Sun will meet at WHO’S NEXT Pret-A-Porter Paris in the FAME, PRIVATE, MR. BROWN and PREMIERE CLASSE areas of the trade show. In spite of the dramatic events that took place in 2011, Japan once again proves its dynamism by taking over the Parisian fashion scene. These past few years, the Paris Porte de Versailles trade show has indeed welcomed an ever increasing number of Japanese visitors.
White everywhere! In hall 4, at the very heart of the FAME area, 25 Japanese designers will demonstrate their expertise through an exhibition focused on White. As a symbol for rebirth and for a new blank page, white will be used by the participants on various supports, such as denim. This fabric has indeed lent credibility to Japan, giving the country the opportunity to establish itself as a true fashion destination. With this styling exercise, exhibitors will be creating one-off items.
